Augmented Reality (AR) is a technology that blend digital components (objects, image, sound, video, animations etc) into the real world in a way that they enhance one another, but still can be told apart easily.
With the use of AR, we are able to inject “fun” elements to an everyday object and hence increase the interaction with the user. For example, people would be able to scan a simple event leaflet and prompt a welcome animation of host.
User can also take picture with the AR object to share on social media for vitality as well.
There is a lot of ways AR can help promote a product/ an event in a much creative way